湖北郧西：中秋国庆“双节”消费市场“热”

Core Insights - The "Qixi Tianjie Night" immersive experience event in Yuxi County, Shiyan City, Hubei Province attracted tens of thousands of visitors, showcasing local culture and cuisine [1][3] - The county's tourism revenue increased by 27% in the first half of the year, driven by the deep exploration of "Qixi culture" and the establishment of a comprehensive commercial street [3][7] Group 1: Event and Visitor Experience - The event featured popular local dishes such as mutton soup and skewers, with daily customer traffic exceeding 300 and daily revenues surpassing 20,000 yuan [1] - Visitors praised the combination of local cuisine, cultural experiences, and innovative activities like VR technology, enhancing the appeal of the area [1][4] Group 2: Economic Impact and Tourism Growth - The county has developed over 200 businesses and created a multi-faceted commercial area that integrates commerce, tourism, and culture [3] - The introduction of new projects during the holiday period, such as music performances and scenic activities, contributed to a significant increase in out-of-province visitors [3][7] Group 3: Infrastructure and Accommodation - Yuxi County has enhanced its rural tourism experience by adding new bus routes and optimizing connections to tourist sites, resulting in over 10 themed rural tourism routes [7] - The demand for accommodations surged, with unique themed rooms fully booked in advance, reflecting the growing interest in local cultural experiences [4][5] Group 4: Cultural Promotion and Marketing - The county has implemented the "Xiyinli" project to promote the integration of culture and tourism, enhancing the "Heavenly Qixi, Earthly Yuxi" cultural brand [7] - Various promotional activities have been conducted nationwide to attract tourists, contributing to the area's reputation as a romantic destination [7]