国庆档票房破16亿 “电影+”业态激发消费新活力

Core Insights - The total box office for the 2025 National Day film season has surpassed 1.6 billion yuan, benefiting from the overlap of the National Day and Mid-Autumn Festival holidays, which provided diverse viewing options for families [1] - The steady increase in box office revenue is attributed to a rich variety of films, with 13 films released during the National Day period, including major titles like "The Volunteer Army: Blood and Peace" and "731," which continue to lead in box office performance [4] Group 1: Film Industry Performance - The National Day film season features a diverse range of genres, including patriotic themes, comedies, and animations, enhancing family viewing choices [4] - Several new films announced a reduction in minimum settlement ticket prices, making cinema visits more affordable for audiences [4] Group 2: Film and Tourism Integration - The trend of "traveling to a city for a movie" has emerged, with filming locations of popular movies becoming tourist hotspots, driving significant growth in cultural tourism consumption [5] - During the holiday, high-speed train passengers were engaged with short video content showcasing movie trailers, sparking interest in viewing and visiting filming locations [5] Group 3: Promotional Activities - Various promotional activities were launched nationwide, including the "Follow the Movie to Travel" campaign, which featured themed videos in over 3,000 railway stations and 4,200 train sets, promoting popular filming locations and travel routes [11] - Local governments introduced diverse activities and policies to stimulate cross-industry consumption, leveraging movie tickets to activate broader economic engagement [12] Group 4: Community Engagement - Community events, such as outdoor movie screenings combined with cultural performances, attracted over 50,000 viewers in cities like Anshan, enhancing local cultural engagement [13] - The National Film Administration and other departments promoted tourism routes linked to new films, converting the popularity of films into sustained tourist interest in scenic spots [15] Group 5: Consumer Benefits - Regions like Beijing, Zhejiang, and Henan are actively developing "movie + tourism" initiatives, offering discounts on scenic spots and accommodations with movie tickets, enhancing the value of cinema attendance [17]