Sou Hu Cai Jing·2025-10-07 07:23Group 1 - The rising gold prices have led consumers to seek alternatives, such as purchasing gold bars from banks instead of jewelry stores, resulting in significant savings [1][3] - Major jewelry brands like Chow Tai Fook and Lao Feng Xiang are closing stores, with Chow Tai Fook shutting down 397 stores last year and experiencing an 18% drop in revenue [3][5] - The trend of buying gold jewelry is declining, with wedding ceremonies seeing a 50% reduction in participants over the past decade, leading to innovative purchasing methods like renting or buying imitation gold [5][6] Group 2 - Some brands are attempting to attract younger consumers through collaborations and online sales strategies, such as live streaming and exclusive collections [6][8] - Despite the overall decline in traditional gold jewelry sales, niche markets like Lao Pu Gold, which focuses on artisanal gold, have seen a revenue increase of 148% [5] - The perception of gold as a more practical investment compared to jewelry is growing, with consumers preferring gold bars for their stability and lower costs [8]