1157元/克!金饰一夜暴涨16元,普通人还敢“压箱底”吗?
Sou Hu Cai Jing·2025-10-07 09:24

Core Viewpoint - The recent surge in gold prices, reaching historical highs, is driven by various factors including geopolitical tensions, inflation data, and central bank purchases, leading to increased costs for consumers and changes in buying behavior [3][5][7]. Group 1: Price Movements - Chow Sang Sang's gold jewelry is priced at 1157 CNY per gram, an increase of 16 CNY from the previous day, resulting in an 800 CNY rise for a 50-gram necklace [1]. - Major domestic brands like Chow Tai Fook and Luk Fook have also raised their prices to 1155 CNY, marking a daily increase of 1.4% from the previous day's price of 1141 CNY [3]. - The current gold price represents a historical peak for domestic gold jewelry, with international gold futures surpassing 4000 USD per ounce for the first time [3]. Group 2: Market Drivers - Three main factors are contributing to the rapid increase in gold prices: 1. Increased risk aversion due to geopolitical tensions and higher-than-expected inflation data, leading to a significant inflow into gold ETFs [5]. 2. Declining real interest rates in the U.S., with market expectations of rate cuts by 2026, making non-yielding assets like gold more attractive [5]. 3. Continued purchases by central banks, particularly in emerging markets, with China's central bank increasing its gold reserves for 18 consecutive months [5]. Group 3: Consumer Impact - The rising gold prices have outpaced income growth, with gold prices nearly doubling since 2020, while average disposable income has only grown at about 5.5% annually [7]. - Consumers are increasingly opting for alternatives like K-gold instead of pure gold due to high prices, with a 3-gram plain ring costing over 3400 CNY just for the material [7]. - The resale value of gold jewelry is typically lower than the purchase price, making it less viable for short-term investment or profit [7].