即将在深交所上市的马可波罗，未能挽回下行业绩

Core Viewpoint - Marco Polo, a ceramic brand, has received approval for its IPO and will issue up to 119 million new shares on October 13, despite facing declining performance due to the overall downturn in the ceramic industry and the real estate sector [1][2][3]. Financial Performance - In the first half of the year, Marco Polo reported revenue of 3.218 billion yuan, a year-on-year decrease of 11.82%, and a net profit of 655 million yuan, down 7.9% [2]. - The average sales price per square meter fell by 2.27% to 37.08 yuan [2]. - Projections for 2022-2024 show a decline in revenue from 8.66 billion yuan in 2022 to 7.324 billion yuan in 2024, with net profit decreasing from 1.514 billion yuan to 1.327 billion yuan [4]. Market Environment - The real estate investment in China is projected to drop from 13.29 trillion yuan in 2022 to 10.03 trillion yuan in 2024, negatively impacting demand for Marco Polo's products [5]. - The ceramic industry is experiencing increased competition and a reduction in the number of large-scale enterprises, with the number of companies decreasing from 1,093 in 2020 to 993 in 2024, and total tile production dropping by 30.26% [6]. Market Share and Position - Marco Polo's market share has shown slight improvement, increasing from 2.62% in 2022 to 3.27% in 2024, but remains relatively low in a fragmented industry [6]. Accounts Receivable Risk - The company faces high accounts receivable risks, with values of 2.028 billion yuan, 1.6 billion yuan, and 1.214 billion yuan over the past three years, representing significant portions of current assets [7]. - There are concerns about potential bad debts due to credit defaults from real estate clients, which could impact cash flow and operational performance [7]. Fundraising and Future Prospects - The IPO aims to raise 2.376 billion yuan, primarily for expanding production capacity and upgrading manufacturing processes [8]. - Despite the listing, the company must navigate a challenging market environment, as previous ceramic companies that went public have seen declining market values [8].