“双节”驱动成都中秋消费升温 文旅新体验引流消费潮

Core Insights - Chengdu's consumption market is experiencing a "super golden week" during the overlapping Mid-Autumn Festival and National Day, with significant increases in both domestic and inbound tourist numbers, leading to a boost in consumer spending [1][8] Mooncake Market - Traditional mooncakes remain popular, with consumers favoring smaller, less oily options, while innovative mooncakes are gaining traction, exemplified by the locally produced "ugly mooncake" that has attracted attention for its unique flavor and quality [3][4] - Health-conscious mooncakes, such as those developed by Chengdu University of Traditional Chinese Medicine, are also trending, combining traditional recipes with health ingredients like donkey-hide gelatin and ginseng [4] Pet Market - The pet mooncake market is emerging as a new highlight, with sales of pet mooncakes increasing by approximately 10% compared to the previous year, reflecting a growing trend in pet-related consumer goods [4] Dining and Cultural Experiences - The dining sector is leveraging new scenarios and experiences, such as the combination of camping and hotpot at Hai Di Lao, which is particularly appealing to younger consumers [5] - Cultural events, like the World Line Animation Exhibition and the integration of local heritage with modern festivities, are enhancing consumer engagement and driving foot traffic [7] Promotional Activities - Chengdu is actively promoting consumption through various platforms, distributing dining coupons and hosting over 600 promotional events, which are significantly boosting sales across multiple sectors [8]