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Core Viewpoint - The brokerage industry is intensifying efforts to upgrade their apps and enhance marketing strategies ahead of the upcoming holiday season, aiming to capture user engagement and optimize functionalities in response to previous market trends [1][2][11]. Group 1: App Upgrades and Innovations - Over 30 brokerages have launched significant updates to their apps, focusing on enhancing user experience and functionality [1]. - Shanxi Securities has introduced the "Huitong Qifu" App 8.0, marking a new phase in its digital transformation with AI integration [2][4]. - Huayuan Securities has revamped its app following the acquisition of Zhongzhi Fund, integrating resources to create a new user experience [2][6]. Group 2: AI Integration - AI continues to be a central theme in app upgrades, with brokerages like Shanxi Securities and Ping An Securities embedding AI across various functionalities, enhancing user engagement and decision-making [7][12]. - The industry consensus is shifting towards a comprehensive AI approach that spans trading, advisory, and information services, moving from passive to proactive user engagement [12][13]. Group 3: Enhanced Trading Tools - The introduction of advanced trading tools, including T0 trading algorithms, is becoming standard among brokerages, aimed at improving trading efficiency and reducing user monitoring costs [8][14]. - Notable updates include West Securities' launch of the "Shunying Algorithm T0 Strategy," which facilitates day trading and automates various trading conditions [8][14]. Group 4: Targeting Younger Investors - Brokerages are increasingly focusing on the needs of younger investors, particularly the Z generation, by offering personalized, convenient, and intelligent services [9][23]. - Features such as real-time event tracking and low entry barriers for investments are being implemented to attract younger users [23][24]. Group 5: Comprehensive Advisory Services - Many brokerages are enhancing their advisory services through app upgrades, creating a closed-loop service model that includes content viewing, product selection, and advisory consultations [9][10][16]. - Shanxi Securities and other firms are developing specialized advisory brands and integrating AI to improve service efficiency and user experience [21][22].