跟着电影去旅游 “双向奔赴”背后有何密码？

Core Insights - The integration of film and tourism is becoming a significant trend, with many tourists choosing to travel to locations featured in films during the National Day holiday [1][2][11] - The film industry is transitioning from a focus on box office revenue to a more diversified consumption ecosystem, with films acting as a new engine for consumer spending [1][11] Group 1: Film and Tourism Integration - The Beijing Municipal Bureau of Culture and Tourism has launched 12 themed routes for tourists to explore film locations, enhancing the travel experience [2][11] - Historical sites like the Daguanglou Cinema, the first cinema in China, are attracting visitors interested in the origins of Chinese cinema [2][4] - The White Pagoda Temple, featured in the film "The Light of the White Pagoda," has become a popular destination for tourists [4][5] Group 2: Cultural Events and Activities - The Grand Canal has hosted cultural events that combine traditional music and modern performances, drawing large crowds during the holiday [7][11] - Interactive experiences on trains, such as themed quizzes related to film locations, are enhancing the travel experience for passengers [10][11] Group 3: Economic Impact of Film - The "film+" model is driving new consumption patterns, with cinemas offering combined experiences like film screenings with local cultural performances and food [11][13] - Various regions are promoting film-related tourism packages that offer discounts on attractions and accommodations when purchasing movie tickets [16][18] - The film industry is seen as a catalyst for economic growth, with potential for significant consumer spending driven by successful films [11][18]