Three Ways For CMOs To Take Advantage Of Amazon Prime Big Deal Days

Amazon prime boxes and envelopes delivered to a front door of residential building. gettyAmazon Prime Big Deal Days, the retail giant’s October shopping event, is Prime Day’s scrappy younger sibling. Launched in 2022, this fall sales event mirrors July’s Prime Day with steep discounts and limited time deals to kick off Q4. It’s Christmas in July meets Christmas in October, with October’s version designed to capture early holiday budgets before Black Friday and Cyber Monday.I asked several brands how they’re ...