乡村旅游持续火热 魅力田园活力无限（国庆中秋假期市场观察）

Group 1 - The core viewpoint emphasizes the booming rural tourism during the National Day and Mid-Autumn Festival, highlighting its role as a new consumption highlight and cultural tourism trend [1] - Rural tourism and leisure agriculture have seen significant growth since the 14th Five-Year Plan, with last year's revenue from leisure agriculture reaching approximately 900 billion [1][6] - The integration of agriculture and tourism is creating new opportunities for rural industry development, with a focus on cultural experiences and health tourism [2][6] Group 2 - The demand for "county tourism" and "rural tourism" is increasing, with a notable 51% growth in pre-orders for county tourism consumption compared to the previous year [5] - During the holiday period, various rural areas, such as Hubei's Zigui County and Jiangxi's Tonggu County, reported significant tourist influxes, with Tonggu County receiving over 500,000 visitors [5][4] - The supply side is evolving, with rural areas diversifying into new economic models like homestays and camping, driven by the integration of primary, secondary, and tertiary industries [5][6] Group 3 - The "14th Five-Year Plan" has identified 597 key rural tourism villages, bringing the total to 1,597, with a 35% year-on-year increase in rural tourism revenue in the first half of the year [6] - The revival of traditional culture and modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites [9][10] - Collaborative cultural and industrial revitalization efforts are enhancing rural tourism, with over 47,000 grassroots cultural groups actively organizing events [10] Group 4 - Urban-rural integration is unlocking new potentials for cultural tourism development, with improved infrastructure facilitating easier access to rural areas [11][12] - The enhancement of rural living environments and infrastructure, such as roads and 5G connectivity, is attracting more tourists, with some villages reporting up to 700,000 visitors this year [12][13] - Rural tourism is becoming a significant channel for farmers to increase their income, with new market opportunities emerging from local products and experiences [13]