左手摆摊，右手文旅，爆火的“鸡排哥”如何做到两手抓？

Core Insights - The rise of "Chicken Chop Brother" has unlocked a new path for street vendors to become internet celebrities, providing fresh insights for urban tourism marketing [1][3][20] Group 1: Impact on Local Tourism - "Chicken Chop Brother" has transformed into a new internet landmark in Jingdezhen, attracting a significant influx of tourists during the National Day holiday [3][10] - The local government has proactively arranged new fixed stalls and established special teams to maintain order and hygiene in response to the surge in visitors [3][10] - During the National Day period, hotel occupancy in Jingdezhen increased by 30% year-on-year, and tourism bookings rose by 10% [10] Group 2: Social Media and Cultural Phenomenon - The humorous sales approach and emotional service style of "Chicken Chop Brother" have led to a wave of creative remixes and memes on social media, enhancing his popularity [1][3] - The phenomenon reflects a broader trend where unique styles and engaging storytelling resonate with audiences, driving the success of street food vendors on short video platforms [13][20] Group 3: Challenges and Controversies - The rapid rise of "Chicken Chop Brother" has also led to controversies, including concerns over service quality due to overwork and questions about food safety [3][10] - The emergence of counterfeit products and scalpers has affected his personal image and reputation [3][10] Group 4: Sustainability of Popularity - The transition from a viral moment to sustained popularity is crucial for street food vendors, with many exploring different business models such as opening chain stores or becoming live-streaming influencers [10][20] - "Chicken Chop Brother" has been appointed as a "Cultural Tourism Promotion Officer," indicating a strategic move to leverage his popularity for long-term tourism benefits [10][20] Group 5: Broader Implications for Local Economies - The case of "Chicken Chop Brother" illustrates the potential for individual internet celebrities to temporarily boost local tourism, but highlights the need for sustainable development strategies beyond reliance on viral fame [14][19][20] - Historical examples, such as Ding Zhen and the barber Xiaohua, show that while individual popularity can drive short-term economic benefits, long-term growth requires systematic planning and diversification of local industries [14][19]