江苏苏州：“花卉+”激活消费新场景

Core Insights - The "Four Seasons Suzhou, Fragrant City" event showcases the cultural significance of osmanthus flowers in Suzhou, with activities running until November [1][2] - The event features a market with various osmanthus-themed foods and creative products, highlighting the local culinary heritage [2] - The integration of cultural tourism and consumption through themed activities is driving economic growth in the region [2][3] Group 1: Cultural Significance - Suzhou has a long-standing tradition of cultivating osmanthus flowers, dating back to the Tang Dynasty, and it was designated as the city flower in 1982 [1] - The city is home to "Osmanthus Park," which hosts nearly 3,000 osmanthus trees of over 50 varieties [1] Group 2: Economic Impact - The osmanthus market has evolved from a seasonal flower appreciation to a commercial event, reviving historical practices such as the autumn "osmanthus market" [2] - Local businesses are benefiting from the event, with traditional foods like osmanthus cake and innovative products like osmanthus lattes attracting visitors [2] - The "Seven Li Osmanthus Scented Journey" activity combines cultural exploration with commerce, enhancing visitor engagement and extending their stay [2] Group 3: Broader Floral Economy - The success of the osmanthus event is part of a larger trend in Suzhou's floral economy, which includes other seasonal markets like the lotus market [3] - The "Flower Economy Development Action Plan" aims to create diverse consumption scenarios and leverage cultural IPs related to local flora [3][4] - The goal is to expand the floral economy from seasonal to year-round, enhancing the vibrancy of commercial areas and showcasing the city's charm [4]