7天仅收17亿票房，国庆档为何“一个能打的都没有”？

Core Insights - The National Day box office performance has been disappointing, with a total of 1.678 billion yuan, only slightly better than 2016, and no films surpassing 500 million yuan in earnings [1][23] - Four films crossed the 100 million yuan mark, but the overall performance fell short of expectations, particularly for anticipated titles like "Assassination Novelist 2" and "The Volunteer Army: Blood and Peace" [1][2] Box Office Performance - The total ticket sales for the National Day period reached 45.658 million tickets sold across 3.618 million screenings, with an average ticket price of 36.7 yuan [2] - "The Volunteer Army: Blood and Peace" led the box office with 413.3 million yuan, accounting for 24.6% of the total box office [2] - "731," which had been released for over two weeks, surprisingly became the second highest-grossing film of the period, indicating a shift in audience preferences [3][16] Audience Insights - The audience's lack of interest in the National Day film lineup suggests a disconnect between filmmakers and viewer preferences, with many expressing dissatisfaction with the available options [4][16] - "731" attracted a significant audience from lower-tier cities, contributing 22.2% of its box office from these regions, highlighting the importance of this demographic [19] Film Quality and Reception - Several films, including "Wind Forest Fire Mountain" and "The Proof of Bi Zhengming," received poor audience ratings, with the latter struggling to achieve even 50 million yuan in box office despite decent reviews [9][12] - "Assassination Novelist 2" failed to meet expectations, with its total box office forecast dropping from around 900 million yuan to approximately 600 million yuan [2][13] - "The Sound of Thunder," despite being the only film likely to turn a profit, faced challenges in attracting audiences due to its late release strategy [23] Future Outlook - The upcoming months may see a shift in box office dynamics with the anticipated releases of "Zootopia 2" and "Avatar 3," both expected to perform well and potentially boost annual box office figures [24]