知名房企巨头上海总部大楼被6折甩卖 “坐拥黄浦江一线江景”！

Core Insights - The auction of Sunshine City Headquarters at Binjiang International Plaza was completed with a final price of 1.31 billion yuan, which is only 60% of the initial starting price of 2.1 billion yuan [1][3] - The property had previously been auctioned four times without success, indicating a significant decline in value [3] - Sunshine City Group, the original owner, is facing severe financial difficulties, with total debts exceeding 650 billion yuan and a history of substantial losses [6][10] Group 1: Auction Details - The auction for Binjiang International Plaza started at 1.13 billion yuan and concluded at 1.31 billion yuan after 37 rounds of bidding [1] - The property was previously known as "Sunshine Holdings Building" and is located in Shanghai's Yangpu District, offering a prime view of the Huangpu River [1][3] - The building was mortgaged as collateral for a debt of 933 million yuan, which Sunshine City Group failed to repay, leading to the auction [3][4] Group 2: Financial Struggles of Sunshine City - Sunshine City Group has been in a state of financial distress, with total liabilities reaching 2.746 billion yuan by the end of 2022, including 2.53 billion yuan in current liabilities [7][10] - The company has reported significant losses over the past few years, with net profits of -12.55 billion yuan in 2022 and projected losses of -19.56 billion yuan in 2024 [7][10] - As of September 25, 2023, Sunshine City had overdue debts totaling 65.734 billion yuan, including 2.244 billion USD in offshore bonds and 16.463 billion yuan in domestic bonds [10][13] Group 3: Corporate Actions and Changes - In response to its financial issues, Sunshine City has been actively selling assets to alleviate debt, including stakes in various properties and banks, totaling over 45 billion yuan [5][6] - The company has undergone significant leadership changes, with the founder stepping down and new management taking over in March 2024 [8] - Sunshine City is currently negotiating with creditors and exploring various strategies to resolve its debt crisis, with support from local governments and financial regulators [13]