Sou Hu Cai Jing·2025-10-08 05:24Core Insights - The launch of Taobao Flash Sale's in-store group buying service coincides with the National Day holiday, aiming to leverage the peak dining demand in Shanghai, Shenzhen, and Jiaxing [3][5] - The service integrates multiple platforms (Taobao Flash Sale, Alipay, and Gaode) to enhance user experience and accessibility, allowing users to discover and redeem offers seamlessly [3][10] Group Buying Business Performance - Initial performance during the National Day holiday shows a significant increase in order volume and user engagement, exceeding market expectations [5][16] - Popular restaurant packages sold out quickly, indicating strong acceptance among both local residents and tourists [5][12] User Experience and Market Adaptation - The service offers a diverse range of dining options tailored to the preferences of different cities, enhancing the overall user experience [6][8] - The integration of multiple platforms allows for a more efficient and user-friendly ordering process, catering to both planned and spontaneous dining decisions [10][17] Merchant Benefits - Merchants report an increase in new customer traffic, with many new patrons discovering restaurants through the promotional offers [12][18] - The multi-platform approach reduces operational costs for merchants, allowing them to reach a broader audience without the need for extensive marketing efforts [17][20] Market Potential and Future Outlook - The entry of Taobao Flash Sale into the in-store group buying market is seen as a significant opportunity for growth, providing a new channel for merchants and expanding consumer choices [17][18] - The strategy of starting with three representative cities allows for data-driven refinement of the service before broader rollout, with plans to include more local merchants in the future [20]