微信公布“十一”数据：重庆消费金额笔数全国第一

Core Insights - The "2025 National Day and Mid-Autumn Festival Data Report" from WeChat indicates a significant increase in consumer spending during the recent holiday period, with new first-tier cities and county markets leading the growth, achieving a 10% increase in total consumption compared to the May Day holiday [1][8]. Consumer Spending Trends - Chongqing emerged as the top city in terms of WeChat payment consumption amount and transaction volume, surpassing major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1][9]. - The report highlights that 13 new first-tier cities, including Chengdu and Suzhou, are showing strong economic potential, with cities like Wenzhou, Quanzhou, and Jinhua also making it into the top 20 for consumption [1][8]. Popular Activities and Industries - Users in Chongqing and Chengdu favored searches related to leisure activities such as "mahjong," "hiking," and "cycling," while users in major cities like Beijing and Shanghai focused on entertainment events like concerts and music festivals [2][17]. - The fitness, beauty, and travel sectors saw significant growth, with WeChat payment amounts for new energy vehicle charging stations increasing by 43% and ticket purchases for rail and passenger transport rising by 21% [2][15][16]. Cross-Border Travel Insights - The outbound tourism market was robust, with cross-border payment transactions increasing by 21% during the holiday. Countries like South Korea, Malaysia, Singapore, and Thailand saw substantial growth in transaction volumes due to visa-free policies [3][18]. - WeChat payment transactions in South Korea grew by 46%, while Singapore saw a 32% increase. In Malaysia, transactions through the local payment network PayNet surged by over 300% [3][18]. Inbound Tourism Trends - WeChat is becoming a key tool for foreign tourists to experience China, with daily visits to mini-programs by inbound users increasing by over 60% compared to last year [4]. - The number of foreign users utilizing WeChat payment for transactions in China has also significantly increased, particularly in cities like Chongqing and Chengdu, where transaction volumes have doubled compared to last year [4].