抖音国庆数据：北京等城市消费力强劲

Core Insights - Douyin Life Services reported a significant increase in consumer spending during the National Day holiday, with various categories such as dining, accommodation, beauty, and fashion experiencing robust growth [1][2][6] Group 1: Consumer Spending Trends - From October 1 to October 7, Douyin's group buying sales for local cuisine increased by 76% year-on-year, while autumn beverages and accommodation saw growths of 57% and 50% respectively [1] - Beauty and personal care group buying sales surged by 213%, and fashion items saw a 204% increase, driven by demand for seasonal gifts and personal refreshment [1][2] - Pet grooming services experienced a 152% increase in group buying sales, while car wash and gas station sales grew by 110% and 43% respectively [1] Group 2: Dining and Accommodation Insights - Family gatherings and travel led to a spike in dining consumption, with group buying sales for family meals increasing by 99% and group meals by 51% [2] - Hotel sales also saw a significant boost, with group buying orders for inns and guesthouses rising by 75%, and various hotel types experiencing growths of 69%, 53%, and 49% [2] - Douyin implemented a commission-free policy for hotel transactions to enhance service quality and user experience [2] Group 3: Experience-Based Consumption - Experience-based consumption became mainstream, with ancient towns and cities seeing a 299% increase in group buying orders [5] - Popular activities included visits to zoos and water parks, which saw increases of 196% and 152% respectively [5] - Traditional cultural experiences, such as glass making and pottery, also gained popularity, with group buying orders increasing by 270% and 206% respectively [5] Group 4: Regional Highlights - Smaller cities with local characteristics, such as Kaifeng and Tangshan, saw accommodation group buying orders increase by 157% and 147% respectively [2] - The top ten cities with the highest consumer spending included Shanghai, Beijing, and Hangzhou, reflecting strong urban consumption power [6] Group 5: Marketing and Promotion Strategies - Douyin leveraged short videos and live streaming to promote various attractions, resulting in increased visitor numbers to featured scenic spots [7] - The platform introduced services like "fast compensation" to protect consumer rights and collaborated with quality merchants to enhance offline consumption experiences [7]