科学养殖、标准化生产加全域营销 驱动鸡肉产业链更高端、智能、绿色

Core Insights - The chicken industry in Shandong, particularly in Dezhou, is a significant contributor to the economy, with an annual consumption of approximately 7 billion white feather chickens, making chicken the second-largest meat consumption product in China [1][8] - The production of Dezhou's famous "扒鸡" (braised chicken) is supported by a well-integrated industrial ecosystem that includes scientific breeding, standardized production, and comprehensive marketing strategies [1][3] - The industry is evolving towards high-end, intelligent, and green development, with a modern industrial system that encompasses breeding, raising, processing, cold chain logistics, and equipment [8] Industry Overview - Dezhou has a high density of "扒鸡" restaurants, with some stores selling thousands of chickens daily, indicating strong consumer demand [1][3] - The production process involves selecting high-quality chickens, typically in their prime growth stage, and utilizing smart technology to optimize production efficiency [3][8] - In 2024, Shandong's chicken stock is projected to reach 497 million, with an annual output of 2.676 billion chickens and a meat production of 3.535 million tons, accounting for 42.5% of the national slaughter volume [8] Market Dynamics - The chicken can be processed into various products, including wings, legs, and breasts, catering to diverse consumer needs, and the rise of the pet economy has opened new avenues for high-value processing [5][7] - The price range for chicken products varies significantly, with processed pet food commanding higher prices, indicating a lucrative market segment [7] - Shandong has become the leading province in pet food production, with a 235.5% increase in output during the "14th Five-Year Plan" period, further extending the value chain of the chicken industry [8]