Musk’s cheap Teslas are the wrong kind of cheap
TeslaTesla(US:TSLA) The Economic Times·2025-10-08 07:42

Core Insights - Tesla is releasing lower-content versions of its Models Y and 3, which are seen as a response to the need for cheaper vehicles in a competitive market [7] - The price cuts of around $5,000 do not fully compensate for the lost $7,500 tax credit, leaving the new models closer to $40,000 than $30,000 [7] - The new trims reflect a shift in strategy, focusing on cost-cutting rather than innovation, as features are removed or downgraded [7] Market Context - The U.S. electric vehicle market is facing increased competition and a shrinking domestic market, necessitating more affordable options [7] - Tesla's last new model, the Cybertruck, has not performed well in sales, highlighting challenges in maintaining market leadership [7] - Other automakers, like Ford, are pursuing innovative approaches to EV production, contrasting with Tesla's current strategy [7] Strategic Shift - Tesla has been shifting its focus away from core EV sales towards projects like robotaxis and robots, which are now central to its valuation [7] - The upcoming vote on Musk's proposed compensation package is influenced by the company's strategic pivot and recent positive news, including updates on Full Self Driving software [5][7] - The new vehicle trims may not significantly boost sales but are part of a broader strategy to maintain market presence [5][7]