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(乡村行·看振兴)长白山下“参”情巨变:产业转型迎来金色丰收季

Core Insights - The ginseng industry in Dunhua, Jilin Province, is experiencing a transformation towards high-quality development, with a focus on extending planting cycles and enhancing product management to improve pricing power [2][4] - Local farmers, like Wen Mingquan, are shifting from being raw material suppliers to active participants in the industry chain, aiming for brand independence and diversified processing [2][4] - The government is supporting the ginseng industry by providing financial and insurance services to mitigate planting risks and helping small and medium enterprises expand their market channels [4] Industry Overview - Dunhua is the largest ginseng planting county in Jilin Province, with a cultivated area of 120,000 acres for garden ginseng and 28,000 acres for forest ginseng, both ranking first in the province [1] - The local ginseng market is characterized by high prices, with premium ginseng selling for 200 yuan per pound and ordinary ginseng for 50-60 yuan per pound, leading to significant profit margins for farmers [1][2] - The region has faced challenges such as a lack of local ginseng trading markets, forcing farmers to sell their products at prices set by external markets, which has squeezed their profits [2] Company Developments - Wen Mingquan is establishing his own ginseng processing factory, which is expected to stabilize sales and profits, with significant interest from e-commerce platforms [2] - Local companies, including Aodong and emerging firms like Dunhua Runlv Agricultural Technology Company, are focusing on deep processing of ginseng to create high-value products such as medicines, health supplements, and cosmetics [4] - The development of ginseng products is expanding into various sectors, including food, beverages, and beauty, catering to both older and younger demographics [4]