为情绪买单,为体验付费:超级黄金周收官,中国旅游迈向“体验经济”新时代

Group 1 - The core viewpoint of the articles highlights a significant shift in Chinese tourists' travel preferences towards long-distance and immersive experiences during the recent "super golden week" holiday, reflecting a deeper understanding of the meaning of travel [1][15][16] - Domestic long-distance travel orders increased by 3 percentage points year-on-year, while outbound long-distance travel orders saw a rapid growth, with several European destinations experiencing order increases of over 100% [1][15] - The rise of "relaxed tourism" emphasizes comfort and low-energy travel experiences, with ticket orders for attractions equipped with convenient facilities increasing by 20% to 100% [2][11] Group 2 - Popular long-distance travel destinations in China include Beijing, Chengdu, Shanghai, and Nanjing, with orders from remote areas like Urumqi and Lhasa increasing by nearly 30% [6][7] - Lesser-known cities are gaining popularity, with significant order growth in places like Enshi and Yuncheng, driven by their unique cultural offerings and slower pace of life [7] - The trend of segmented and staggered travel is becoming the norm, with travelers saving costs by traveling before or after the peak holiday period, leading to a notable increase in orders for off-peak travel [11] Group 3 - Outbound travel is recovering, with Japan, Thailand, and Malaysia being top choices for Chinese tourists, while European destinations like Iceland and Spain also see substantial order increases [15][16] - The inbound tourism market is thriving, with foreign tourists engaging in traditional Chinese cultural activities during the holiday, showcasing a growing interest in local experiences [16] - The overall trend indicates a shift in tourism consumption towards experiential travel, where travelers seek to immerse themselves in the destination rather than merely visiting [16]