TENCENT(HK:00700) Nan Fang Du Shi Bao·2025-10-08 09:20Group 1 - The 2025 National Day and Mid-Autumn Festival holiday saw a significant increase in travel and consumption demand, with total consumption in the first five days growing by 10% compared to the May Day holiday [1][9] - Chongqing ranked first in both payment amount and transaction volume nationwide, indicating strong local and tourism consumption [1][9] - The Greater Bay Area experienced active cross-border consumption, with Hong Kong and Macau remaining the top destinations for mainland tourists, and cross-border payment transactions ranking first in the country [1][3] Group 2 - New first-tier cities and county-level markets are showing significant consumption potential, with 13 new first-tier cities making it into the top 20 for WeChat payment consumption [2][23] - Consumption trends are becoming more regionalized, with different cities showing distinct preferences in leisure activities and food [2][12] - Key industries such as sports and fitness, beauty and hairdressing, and travel are seeing increased activity, with notable growth in electric vehicle charging and ticket purchases via WeChat [2][11] Group 3 - Cross-border consumption in the Greater Bay Area has surged, with Hong Kong residents increasing their spending in mainland China by over 120% during the holiday [3][19] - The number of online ride-hailing orders in Hong Kong from mainland tourists increased by over five times, boosting local dining, retail, and entertainment sectors [3][19] - The report highlights a significant rise in cross-border payment transactions, with a 21% increase overall, and specific growth in transactions to countries like South Korea and Malaysia [4][17] Group 4 - The holiday period saw a 60% increase in daily visits to mini-programs by inbound tourists, indicating a growing interest in digital services for travel [5][19] - WeChat Pay transactions in countries like South Korea and Singapore grew by 46% and 32% respectively, driven by visa-free policies and local merchant support [4][17] - The report emphasizes the role of digital tools like WeChat mini-programs in facilitating cross-border and global consumption [23]