Group 1 - The "Double Festival" period saw a significant increase in offline e-commerce activities, with some platforms receiving over 5 million customers [1][3] - During the holiday, the sales of mooncakes and other essential goods surged, with JD's mooncake sales increasing over 300% compared to the previous month [3] - JD's online orders for fresh fruit gift boxes rose by 583% year-on-year, indicating a strong consumer preference for festive products [3] Group 2 - Home appliances also experienced robust sales, with projectors, coffee machines, and home gaming consoles seeing increases of 245%, 181%, and 292% respectively [3] - The local life service sector benefited from e-commerce platforms utilizing mapping tools, with a 150% year-on-year increase in restaurant orders [4] - The number of merchants joining the platform surged by 631% on September 23, prior to the holiday, due to waived entry fees and digital support [4] Group 3 - The logistics sector was notably impacted, with postal and express delivery volumes reaching approximately 32.67 billion and 35.17 billion pieces respectively during the holiday [5] - In tourist areas, delivery personnel reported handling over 400 packages daily, reflecting the demand for timely delivery of souvenirs and essential goods [5] - The Ministry of Transport emphasized the importance of maintaining service quality during the holiday period to ensure customer satisfaction [5]
超500万人次打卡、客流增3倍 电商“双节”线下消费爆发
Bei Jing Shang Bao·2025-10-08 10:21