Bei Ke Cai Jing·2025-10-08 10:19Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has led to a significant increase in travel demand, with Meituan Travel reporting over 30% growth in travel orders compared to the 2024 National Day holiday [1][5] - New travel experiences catering to younger consumers, such as "taste tours" and "event tours," have emerged, enhancing holiday consumption [1][5] Travel Trends - Popular travel destinations during the holiday included Nanjing, Chengdu, Xi'an, and Beijing, with significant increases in hotel bookings in regions like Xinjiang and Inner Mongolia, where hotel reservations rose by approximately 45% [1][2] - The demand for small group tours surged, particularly in regions like Xinjiang and Inner Mongolia, with young travelers aged 20-30 making up over 50% of the travel orders [2][3] Emerging Destinations - There was a 51% increase in travel orders for county-level destinations near major cities, with some areas seeing over 100% growth in bookings compared to the previous year [3][4] - Food tourism played a crucial role, with cities like Shanghai and Beijing leading in "must-eat" lists, and searches for local recommendations increasing by 438% since September [3][4] Experience-Based Travel - The number of tourists seeking "deep experiences" grew by over 50% compared to 2024, with unique local activities becoming essential parts of travel itineraries [4][5] - Specific experiences, such as traditional bathing in Shenyang, saw a search volume increase of over 319% during the holiday [4] Market Outlook - The diverse demands and high-quality offerings in the travel market indicate strong vitality, with expectations for continued travel trends through October 12 [5]