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国庆中秋民宿消费报告出炉: 南京成热门目的地第一名,南京订单同比上涨31%
Sou Hu Cai Jing·2025-10-08 10:30

Core Insights - The report highlights that Nanjing, Qingdao, and Beijing are the top three most popular destinations for the National Day holiday, with Nanjing leading in popularity [1] - There is a significant increase in orders for less popular cities, with cities like Kaifeng, Fuzhou, and Jinan seeing order growth of over 100%, and Kaifeng's orders increasing by 269% [3] - The average stay duration in cities like Beijing and Xi'an exceeds three days, indicating these cities are the most lucrative for accommodation providers [3] Group 1: Popular Destinations - The top ten popular cities for domestic homestay consumption during the National Day holiday include Nanjing, Qingdao, and Beijing, with Nanjing's orders increasing by 31% year-on-year [3] - Emerging destinations such as Kaifeng, Fuzhou, and Jinan have become popular due to their unique tourism experiences, with Kaifeng showing the highest growth rate [3] Group 2: User Behavior and Trends - 25% of users opted to travel during the latter part of the holiday, indicating a more dispersed and diverse travel pattern this year [4] - Family travel accounted for 41% of users, with related orders increasing by 10%, highlighting a preference for amenities like free parking and charging stations [4] Group 3: Multi-Destination Travel - There is a growing trend of multi-destination travel, with orders for trips involving two or more destinations increasing by 20% [5] - The report notes that over 80% of users engaging in multi-destination travel are from the post-2000 generation, indicating a shift in travel preferences among younger demographics [5]