Natural Grocers® Expands Private-Label Brand With Organic Tortillas, Crafted for Every Type of Craving

Core Insights - Natural Grocers has launched a new line of private-label organic tortillas, crafted in New Mexico, aimed at enhancing meal experiences with a soft texture suitable for various dishes [1][3]. Product Offerings - The new tortillas come in multiple sizes, including soft taco and burrito, and styles such as yellow corn, whole wheat, and white flour [2]. - All four varieties are certified organic, non-GMO, kosher, and free from hydrogenated fats, flour-bleaching agents, and chemical dough conditioners [2]. Marketing and Value Proposition - Raquel Isely, the vice president of marketing, emphasized the quality and affordability of the new tortillas, encouraging customers to try them with specific recipes [3]. - The company positions these products as a way to elevate Southwest-inspired meals at an "Always Affordable" price [3]. Company Background - Natural Grocers, founded in 1955, specializes in natural and organic groceries, body care products, and dietary supplements, with strict quality guidelines for its products [5]. - The company operates 168 stores across 21 states and has a commitment to community and employee welfare, investing over $15 million in crew compensation in fiscal year 2024 [5]. Product Line Expansion - Since its inception in 2016, the Natural Grocers Brand Products line has expanded to over 900 high-quality products, with recent additions including organic tortilla chips and yogurt [4].