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Zino: Apple must get the AI story right to drive the next upgrade cycle
AppleApple(US:AAPL) Youtubeยท2025-10-08 11:36

Core Viewpoint - The target price for Apple is set at $280, which is approximately 8-7% above its all-time high, with AI being identified as a key catalyst for reaching this target [1][2]. Group 1: Key Issues and Catalysts - Apple needs to overcome three main concerns to achieve new highs: tariffs, clarity on the search monopoly case, and successfully implementing its AI strategy [2][3]. - The resolution of tariff issues has been addressed with an additional $100 billion from the administration, and the results regarding the search monopoly case were better than anticipated [3]. - The company aims to correct its third-party app distribution strategy, which is expected to be crucial for growth and is anticipated to be addressed by the developers conference in 2026 [4]. Group 2: AI Strategy - Partnerships are considered the most effective approach for Apple to enhance its AI capabilities, as large-scale acquisitions are not typically part of its strategy [6]. - Collaborations, such as with Alphabet's Gemini, are seen as a way to generate additional revenue linked to Apple's services business [8]. Group 3: Hardware and Market Opportunities - The launch of a foldable phone is deemed important for Apple, particularly in the Chinese market, where consumers show a strong preference for AI and foldable devices [9][10]. - If Apple successfully integrates AI and launches a foldable device with the iPhone 18 cycle, it could lead to sustainable growth, especially in China [10]. - Current market expectations for the iPhone 18 cycle are mid-single-digit growth, but with successful execution, Apple could see growth closer to 10-15% [11].