夜经济升腾烟火气，文旅融合点亮古都新夜景

Core Insights - The tourism market in Shaanxi is thriving during the 2025 National Day holiday, with Qujiang Cultural Tourism reporting impressive results in "night economy" activities, including an average daily foot traffic of over 390,000 at the core scenic area, Datang Night City, and nighttime consumption accounting for over 60% of total sales [2][6] - Qujiang Cultural Tourism has successfully transformed from a single sightseeing model to an immersive cultural consumption experience through three driving forces: "night tours to attract visitors, cultural innovation to break boundaries, and technology to empower" [2][9] Group 1: Night Economy Development - Datang Night City has become a vibrant hub, with tourists dressed in Hanfu and engaging with performers portraying historical figures, creating a lively atmosphere reminiscent of the prosperous Tang Dynasty [2][4] - The company has upgraded traditional scenic spots into immersive cultural experience spaces, featuring events like "Tang Poetry Meetings" and "Hanfu Parades" to encourage deeper visitor participation [4][6] Group 2: Cultural and Creative Products - Qujiang Cultural Tourism's flagship store offers popular cultural and creative products inspired by Tang poetry and historical artifacts, with items like the "Tang Poetry Light" and "Tang Girl" blind boxes gaining popularity [6][7] - Unique products such as plush toys shaped like local delicacies and 3D puzzles of ancient Chinese clothing have become bestsellers, indicating a strong demand for innovative cultural merchandise [7] Group 3: Technology Integration - The integration of technology in cultural tourism is evident through initiatives like the AR immersive performance "Yanta Liuguang," which revitalizes ancient relics, and cross-border payment services that enhance the shopping experience for international tourists [9] - The introduction of cultural markets and intangible cultural heritage workshops enriches the nighttime consumption landscape, contributing to a high-quality development path for cultural tourism [9]