Cint Study Reveals Growing Value of In-Game Advertising for Brands and Need for Measurement Standards

62% of consumers are likely to seek more information after seeing in-game ads, signaling a powerful new channel for brand engagementNEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- New research from Cint, a global leader in research and measurement technology, reveals new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49% of respondents say they play video ga ...