Sou Hu Cai Jing·2025-10-08 13:20Core Insights - Baidu remains the leading search engine in China, providing significant marketing value for businesses through its search engine marketing capabilities [1] Group 1: Brand Exposure - Baidu's search engine marketing is effective due to its strong brand exposure capabilities, allowing businesses to enhance their visibility in search results through keyword optimization and paid promotions [1][3] - The platform helps companies achieve higher click-through rates and attention by improving their rankings in search results [1] Group 2: Precision Targeting - Baidu offers precise targeting capabilities, enabling businesses to tailor their advertising based on user search habits and interests, which increases conversion rates [3][5] - User profiling through behavior analysis allows for understanding customer needs and preferences, facilitating accurate ad delivery [5] Group 3: Diverse Advertising Formats - Baidu's search engine marketing encompasses various advertising formats, including search ads, image ads, and video ads, providing businesses with a rich array of promotional tools [5][7] - Image ads leverage strong visual impact to attract user clicks and enhance brand image, while video ads utilize emotional engagement to deepen user understanding of products or services [7] Group 4: Real-time Strategy Adjustment - The ability to adjust advertising strategies in real-time based on performance metrics allows businesses to optimize ad content and improve conversion effectiveness [5][6] - This adaptability is crucial for maintaining competitive advantage in the dynamic digital marketing landscape [6] Group 5: Long-term Marketing Channel - Baidu's search engine marketing is positioned as a "golden channel" for online marketing in China, suggesting its sustained relevance and effectiveness for businesses aiming for continuous growth [7]