Amazon(US:AMZN) Youtube·2025-10-08 13:15Core Insights - Amazon has underperformed compared to other members of the MAG 7, with its stock price showing a downward trend and struggling against competitors in the e-commerce space [1][9] - The stock is currently trading within a range of 216 to 226, with key support and resistance levels identified [5][6] - Analysts suggest a bullish call vertical strategy to capitalize on potential price movements ahead of earnings, with a break-even point set at approximately 226.50 [12][14] E-commerce Comparison - Amazon is positioned in the middle of the pack compared to other e-commerce players, trailing behind Alibaba, eBay, and Etsy, but performing better than Pinduoduo [2] - The company faces challenges from traditional retailers like Walmart, Best Buy, and Target, with Walmart being the only outperformer in the sector [3] Technical Analysis - A downward sloping channel has been identified, with a significant trend line broken, indicating bearish momentum [4] - The volume profile suggests key trading levels around 224, with heavier volume near 230 and 215, indicating potential breakout areas [7][8] Options Strategy - A bullish call vertical strategy is proposed, involving buying a 222.5 strike call and selling a 232.5 strike call, with a risk of approximately $400 per spread and maximum profitability of $600 [12][13] - This strategy aims to benefit from potential upward movement in the stock price while avoiding the earnings event, which is scheduled after the option's expiration [10][11]