“十一”车市加速放量：新车站“C位”，商超店成客流主力

Core Insights - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to launch new models and attract customers, resulting in increased order volumes for dealerships [1][2][3] - Companies are implementing various promotional strategies, combining new vehicle launches with attractive pricing to stimulate consumer interest and drive sales [1][4][5] - The "trade-in" policy continues to boost new car consumption, making the holiday period a critical time for automakers to achieve their annual sales targets [1][7][8] New Model Launches - Over 70 new vehicles were launched in September, with significant attention on models like the Tesla Model Y L during the holiday period, which became a key attraction for consumers [2][3] - Dealerships are experiencing increased foot traffic and order volumes due to the strategic placement of new models in prominent locations within showrooms [2][3] Promotional Strategies - Automakers are employing various promotional tactics, such as cash discounts and trade-in subsidies, to lower the purchase threshold for consumers [4][5] - For instance, GAC Honda and SAIC Volkswagen are offering special cash vouchers and trade-in bonuses during the holiday period to incentivize purchases [4][5] Market Dynamics - The automotive market is witnessing a recovery in demand, supported by favorable policies and promotional activities, with production and sales figures showing significant year-on-year growth [7][8] - The "Golden September" and "Silver October" sales periods are expected to see a boost in customer traffic and sales volume, driven by holiday shopping and promotional events [8]