每经记者探访长白山“网红”水源地：饮用水品牌都想做大自然的“搬运工”

Core Insights - The global bottled water market emphasizes the importance of natural water sources, with brands leveraging unique geographical features to enhance their appeal [1][5] - In China, the demand for "healthy water" is rising, prompting domestic bottled water companies to focus on sourcing high-quality water from remote areas [1][2] Group 1: Market Trends - Consumer preferences are shifting from merely quenching thirst to prioritizing health and quality, leading to a structural transformation in the drinking water market [2] - The bottled water market in China is expected to continue growing, with increasing consumption levels and a focus on mineral-rich water [7] Group 2: Health and Nutrition - The intake of essential minerals from natural food sources is declining, making mineral-rich drinking water increasingly valuable for health [3] - Drinking water plays a crucial role in daily mineral intake, and maintaining beneficial minerals in water is essential for disease prevention [3][4] Group 3: Water Source Protection - The protection of water sources is critical, especially in areas like Changbai Mountain, where the quality of water is directly linked to geological conditions [5][6] - Sustainable development of natural water sources is necessary, with recommendations to limit extraction to 40%-50% of total capacity to preserve ecological balance [8] Group 4: Industry Competition - Numerous bottled water brands are establishing operations near Changbai Mountain, indicating a competitive landscape focused on high-quality water sourcing [5][6] - The market is transitioning from marketing-driven strategies to emphasizing the importance of water source quality [5][8]