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Core Viewpoint - The recent surge in international gold prices has led to a significant increase in domestic gold jewelry prices, with consumer demand rising sharply during the National Day holiday period. Group 1: Price Trends - International gold prices have recently risen, with domestic gold jewelry prices exceeding 1160 RMB per gram for brands like Chow Sang Sang and Chow Tai Fook [3] - During the National Day holiday, gold prices in the Shenzhen Luohu Shui Bei market reached historical highs, surpassing 930 RMB per gram, reflecting a nearly 300 RMB per gram increase compared to the same period last year [10] Group 2: Consumer Behavior - The influx of consumers in the Shui Bei market has increased, with daily foot traffic around 40,000, marking a 15% increase compared to the previous year [5] - Many consumers are motivated to purchase gold jewelry due to rising prices, with some opting to buy gold bars and other forms of gold investment, spending tens of thousands to over a million RMB [10] Group 3: Market Dynamics - The current market is characterized by a dual trend of consumption and investment, with many consumers choosing to buy gold for weddings, gifts, or asset allocation [10] - Some merchants express concerns about the high gold prices potentially destabilizing the market, leading to a segment of consumers adopting a wait-and-see approach [10][12] Group 4: Seasonal Factors - October is traditionally a peak wedding season, and the rising gold prices are causing pressure on couples preparing for their weddings, prompting them to make purchases sooner than planned [8] - Merchants have increased their inventory in anticipation of higher consumer traffic during the holiday season, driven by both promotional activities and improved accessibility [7]