宁夏银川：“商文旅农体酒”深度联动 解锁消费活力新密码

Core Insights - During the National Day and Mid-Autumn Festival, Yinchuan City is promoting consumption through five major brands: "Le Gou Yinchuan," "Chuang You Yinchuan," "Yue Dong Yinchuan," "Miao Xuan Yinchuan," and "Wei Xun Yinchuan," with a total of 159 unique promotional activities aimed at stimulating new consumption vitality [1][3]. Group 1: Consumption Promotion Strategies - The city is leveraging government consumption vouchers to stimulate large-scale purchases in housing and automobiles, implementing a "policy combination punch" strategy [3]. - Citizens can enjoy subsidies of 100 yuan per square meter for new home purchases and 200 yuan per square meter for "old-for-new" exchanges, along with a favorable model for car purchases that combines government subsidies with manufacturer discounts [3]. Group 2: Event and Activity Integration - The "Yin Piao You Li" initiative allows citizens and tourists to use ticket stubs from concerts, sports events, and car exhibitions to access discounts and benefits at various retail stores, restaurants, entertainment venues, hotels, and wineries [3]. - Sports activities such as frisbee, jump rope, fencing, and badminton are integrated into shopping districts, creating a "sports + consumption" model that enhances foot traffic and fosters a positive cycle of events attracting consumers [3]. Group 3: Immersive Experience and Local Products - Yinchuan City is setting up booths for local agricultural products at popular tourist attractions, creating an immersive experience where visitors can taste and purchase specialty products like goji berries and long jujubes while enjoying the scenery [4]. - Wine exhibitions and sales activities are featured in night markets and parks, allowing visitors to enjoy local wines amidst the natural beauty and vibrant atmosphere [4].