绿色、智能受追捧 国庆假期智能家居产品增长显著

Core Insights - The home furnishing industry is experiencing a surge in demand for green and smart products during the National Day holiday, indicating a significant trend towards sustainability and technology integration in consumer preferences [1][2] Group 1: Market Trends - During the first four days of the holiday, energy-efficient appliances saw a 19% increase, smart refrigerators grew by 20.7%, and smart home products rose by 16.8% [1] - The "golden observation window" of the National Day holiday is seen as a critical period for home furnishing consumption, highlighting the collision of scenario demands and industry upgrades [1] Group 2: Policy and Support - The Chinese government has implemented various policies to encourage green consumption and promote the development of smart home appliances, including subsidies for replacing old products and initiatives to bring green smart appliances to rural areas [1][2] - Recent "renewal" policies in regions like Hubei, Guangzhou, and Shenzhen have expanded subsidies to include products such as smart toilets and water purifiers, further stimulating consumer spending [2] Group 3: Future Projections - The smart home appliance market in China is projected to reach approximately 756 billion yuan in 2024, with a year-on-year growth of 3%, and is expected to grow to 793.8 billion yuan by 2025 [2] - The integration of green and smart technologies is anticipated to become a core competitive advantage in the home furnishing industry, necessitating increased R&D investment from companies to meet evolving consumer demands [2]