Celsius Holdings' International Sales Up 27%: What's Next for 2025?

Core Insights - Celsius Holdings, Inc. (CELH) experienced significant international growth in Q2 2025, with revenues reaching $24.8 million, a 27% increase year-over-year, driven by demand in markets like the U.K., Ireland, France, Australia, New Zealand, and the Netherlands [1][9] - The company is focusing on strengthening its international presence by enhancing local distribution and retail visibility through partnerships, particularly with Suntory [2] - For the first half of 2025, international revenues totaled $47.5 million, reflecting a 33% year-over-year increase, with the segment nearing a $100 million annualized run rate [3] International Growth Strategy - Management views the international market as a fast-moving opportunity, with Australia, the U.K., and France identified as key contributors to growth [2] - Celsius Holdings is investing in systems and supply-chain capabilities to support a coordinated global rollout and ensure consistency in new markets [3] - The company plans to deepen retail penetration and enhance localized marketing efforts to sustain momentum in existing regions before expanding into new ones [4] Competitive Landscape - Monster Beverage Corporation (MNST) reported a 16.5% increase in international net sales, with EMEA leading growth at 26.8% [5] - The Coca-Cola Company (KO) also saw strong international performance, maintaining value share gains for 17 consecutive quarters despite regional challenges [6] Stock Performance and Valuation - CELH shares have surged 131.8% year-to-date, contrasting with an 8.1% decline in the industry [7] - The company trades at a forward price-to-earnings ratio of 46.32, significantly higher than the industry average of 15.36 [10] - Zacks Consensus Estimate projects CELH's earnings growth of 55.7% for 2025 and 27.6% for 2026 [13]