MO's on! Hits 8.7% Oral Tobacco Share: Can It Fend Off Competitors?

Key Takeaways Altria's on! reached 8.7% U.S. oral tobacco share, up 0.7 points from the prior year.The brand's 26.5% shipment jump to 52.1M cans drove segment profit growth.Helix drives on!'s growth through event marketing and rising brand awareness.Altria Group, Inc.’s ((MO) investment in the smoke-free future is anchored by its on! nicotine pouches, which were the primary driver of growth in the oral tobacco products segment for the second quarter of 2025. The brand’s strong performance pushed its retail ...