MO's on! Hits 8.7% Oral Tobacco Share: Can It Fend Off Competitors?

Core Insights - Altria Group, Inc. is focusing on a smoke-free future, with its on! nicotine pouches driving significant growth in the oral tobacco products segment, achieving a retail share of 8.7% in the U.S. [1][8] - The company reported a 26.5% increase in shipment volume, reaching 52.1 million cans in the second quarter of 2025, contributing to substantial profit growth [2][8] - Altria's strategy, executed through its subsidiary Helix, emphasizes aggressive brand-building and emotional connections with adult consumers to maintain momentum in a competitive market [3][4] Market Position and Competition - Philip Morris International Inc. is also advancing in the smoke-free product space, with these products accounting for 41% of total net revenues and over 42% of gross profit in the second quarter of 2025, showing 11.8% shipment growth [5] - Turning Point Brands, Inc. is emerging as a competitor, with its Modern Oral sales increasing nearly eightfold year-over-year to $30.1 million, representing 26% of total revenues [6] Financial Performance - Altria's shares have increased by 15.4% over the past three months, contrasting with a 4.3% decline in the industry [7] - The company trades at a forward price-to-earnings ratio of 12.05X, lower than the industry average of 14.27X [10] - Zacks Consensus Estimate indicates year-over-year earnings growth of 6.1% for 2025 and 2.6% for 2026 [11]