“双节”北京游客接待量和旅游总花费双增

Core Insights - The "Double Festival" holiday period saw a significant increase in domestic tourism, with both visitor numbers and total spending showing year-on-year growth [1][12] - Beijing emerged as the top destination for travel bookings, with a notable rise in long-distance and high-quality travel trends [3][6] Tourism Market Performance - During the holiday, Beijing received 25.094 million visitors, generating a total tourism expenditure of 31.65 billion yuan, reflecting increases of 3.6% and 4.7% respectively compared to the previous year [3] - The top ten tourist attractions in Beijing included Tiananmen Square, Wangfujing, and the Olympic Park, indicating strong interest in both historical and modern sites [3][4] Booking Trends - Long-distance travel bookings increased by 3 percentage points compared to last year, with destinations like Urumqi and Lhasa seeing nearly 30% growth in orders [6] - The average hotel occupancy rate in Beijing rose by 3.5 percentage points, driven by improved service quality and the introduction of themed hotels [4][12] Night Tourism Growth - Night tourism experienced a surge, with search interest increasing by over 200% during the holiday, highlighting its role in boosting the nighttime economy [8][9] - Major cities like Shanghai and Nanjing saw night venue popularity increase significantly, with some venues reporting over fivefold growth in night visits [8] Emerging Travel Preferences - Travelers are increasingly opting for immersive experiences and emotional connections over traditional sightseeing, reflecting a shift in consumer behavior [7] - The trend of "reverse tourism" to smaller cities for autumn experiences gained traction, with significant hotel booking increases in various lesser-known destinations [10][11] Overall Market Outlook - The combination of the National Day and Mid-Autumn Festival holidays has led to a robust tourism market characterized by simultaneous increases in both volume and pricing [12]