Cracker Barrel’s logo controversy was driven by bots: What operators should learn from this

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. As Cracker Barrel continues to deal with the backlash against its (now mostly walked-back) modern rebranding that rocked social media for weeks, new data has come to light. According to research obtained by the Wall Street Journal from PeakMetrics, 44.5% of X posts about Cracker Barrel on Aug. 20 (when the new logo began to go viral), were posted by “bots or likely bots,” rising to 49% at the peak of the controversy. Tha ...