数智化服务“长尾客户” 华西证券破局行业难题

Core Insights - The article emphasizes the importance of digital transformation in the securities industry, particularly through financial technology to reshape service models and enhance operational efficiency [1][4]. Group 1: Digital Transformation and Operational Efficiency - Huaxi Securities has established a digital system that supports standardized content and agile mechanisms, leading to a systematic overhaul of customer engagement methods, resulting in increased customer numbers, asset structure, and operational efficiency [1][3]. - The integration of AI technology has allowed Huaxi Securities to implement large models across customer service, product operations, and decision support, creating a differentiated advantage through precise service, agile operations, talent development, and intelligent risk control [1][5]. Group 2: Client Service and Long-Tail Customer Engagement - The company is focusing on expanding services to long-tail customers by leveraging internet and financial technology to achieve scalable and standardized service [2][4]. - A service advisor at Huaxi Securities reported a tenfold increase in the number of clients served, utilizing digital tools to quickly identify client risk preferences and investment trajectories, leading to the activation of over 5,000 long-tail clients and the accumulation of approximately 80 million yuan in assets within a year [2][3]. Group 3: Infrastructure and Mechanism Development - Huaxi Securities has built a digital infrastructure based on a "technology-data-service" model, integrating over 20 dimensions of customer transaction and behavior data to create dynamic customer profiles for precise segmentation [3][4]. - The company has established a centralized operation center at its headquarters to facilitate collaboration between headquarters and branch institutions, enhancing the efficiency of its operations [3][5]. Group 4: Comprehensive Digital Ecosystem - The company is advancing digital capabilities across four key areas: customer service, business management, organizational collaboration, and risk management, with a focus on data assets and AI capabilities [4][5]. - In customer service, Huaxi Securities has created a digital service loop that integrates customer needs, service delivery, tracking, value enhancement, and service iteration [4][5]. Group 5: Multi-Business Digital Transformation Initiatives - Huaxi Securities has initiated digital transformation strategies across various sectors, including retail wealth management, proprietary investment, and research, with a goal to enhance operational efficiency and governance by 2025 [6]. - The company has launched several key projects, such as the FAST plan for fixed income business transformation and the OR plan for centralized management of research activities, while also developing a dual-driven data intelligence engine [6].