国庆中秋长假，成都消费力全国前十！川剧订单激增63%“火出圈”

Core Insights - Douyin's life service platform reported a surge in consumer spending during the National Day and Mid-Autumn Festival holiday from October 1 to October 7, with significant growth in various categories such as dining, accommodation, beauty, and fashion [1][7] Consumer Spending Trends - The platform's group buying sales data indicated that Chengdu ranked among the top ten cities in terms of consumer spending power, with a 63% increase in orders related to Sichuan opera during the holiday [1][3] - Nearby vacation spots gained popularity, with group buying sales for fishing increasing by 142%, camping by 69%, and agritourism by 63% [3][6] - Experience-based consumption became mainstream, with orders for ancient towns and cities rising by 299%, and zoo and water park orders increasing by 196% and 152%, respectively [6] Category-Specific Growth - Dining and accommodation saw substantial growth, with local cuisine group buying sales up by 76%, autumn beverages by 57%, and accommodation by 50% [7] - Beauty and personal care products experienced a remarkable 213% increase in group buying sales, while fashion items rose by 204% [7][10] - Pet grooming services also saw a significant increase of 152%, alongside car wash and gas station sales growing by 110% and 43%, respectively [7] Cultural and Experiential Consumption - Non-heritage related experience consumption remained popular, with orders for traditional performances like storytelling increasing by 150%, and orders for lantern festivals and Sichuan opera rising by 88% and 63% [6] - Family dining experiences surged, with group buying sales for family meals increasing by 99% and group meals by 51% [9]