Core Insights - The article highlights the immersive experience offered by the 大唐不夜城 (Datang Ever Bright City) in Xi'an, which combines traditional Tang culture with modern digital technology to attract tourists during the National Day and Mid-Autumn Festival holidays [2][3] Group 1: Immersive Experience - The Datang Ever Bright City has created a unique festive atmosphere around the theme of "Poetic Tang Festival," enhancing the experience through architectural decorations, lighting, music, and staff costumes [2] - Digital technology is utilized to provide an immersive experience, transforming streets into performance stages where visitors can interact with characters from the Tang dynasty [3] - The venue features a variety of themed experiences, including a "Magic Mirror" photo booth that uses AI technology to create ancient-style images without the need for costume changes [2][3] Group 2: Visitor Engagement - During the holidays, the Datang Ever Bright City launched the "Night City National Day Tang Tide List," which includes local delicacies, drinks, and cultural experiences, showcasing a blend of traditional and modern offerings [2] - The average daily visitor count exceeded 300,000 during the National Day and Mid-Autumn Festival holidays, indicating strong tourist interest and engagement [3] - The transformation of static historical spaces into vibrant, interactive experiences allows visitors to become participants and even creators, enhancing emotional resonance and sensory engagement [3]
西安大唐不夜城让唐风古韵可感可触—— 沉浸式旅游成为亮丽名片(强化文旅融合一线见闻)
Ren Min Ri Bao·2025-10-08 21:53