浙江新昌推出复合型文旅产品—— 寒露桂香引客来

Core Insights - The article highlights the growing popularity of osmanthus flowers in Wozhou Town, Zhejiang, particularly during the autumn season, attracting over 20,000 visitors during the National Day and Mid-Autumn Festival holidays [1][2] - The local government has successfully transformed the osmanthus flower viewing into a comprehensive cultural and tourism experience, integrating ecological education and cultural heritage [2] Group 1: Tourism and Visitor Engagement - Wozhou Town has seen a surge in tourism, with over 20,000 visitors coming specifically to enjoy the osmanthus flowers during the recent holidays [1] - The local government has developed an immersive experience chain called "smell and taste tourism," enhancing visitor engagement and boosting the local economy [1][2] Group 2: Cultural and Educational Initiatives - Local children participated in hands-on activities, such as making osmanthus cakes, which serve as both educational and cultural experiences [2] - The integration of traditional knowledge about osmanthus flowers and their medicinal properties into community activities has been emphasized by local leaders [2] Group 3: Economic Impact - The osmanthus-related activities during the holidays generated over 800,000 yuan in consumption for surrounding businesses, including accommodations and dining [2] - The local market has diversified its offerings with various osmanthus products, such as osmanthus tea and scented sachets, contributing to the economic growth of the region [2]