体育运动添彩假日生活（建设体育强国）

Core Insights - The recent sports events during the National Day and Mid-Autumn Festival have significantly boosted sports consumption and tourism across various cities in China, showcasing a vibrant sports economy [7][10][12]. Group 1: Sports Events and Attendance - The 2025 China Tennis Open attracted a record attendance of 360,000 visitors, with ticket sales reaching 88 million yuan, marking a new high for the event [8]. - The men's singles final achieved a remarkable attendance rate of 97%, reflecting the growing popularity of tennis in the region [8]. - The WTT China Grand Slam also saw impressive ticket revenue of nearly 88 million yuan, a year-on-year increase of 54.3% [10]. Group 2: Economic Impact and Consumer Engagement - The sports events have led to a significant increase in local economic activity, with the Shijingshan District in Beijing reporting a total consumption of over 41 million yuan during the events, a nearly 50% increase year-on-year [10]. - In Nanjing, the "Follow the Performance (Event) to Tour Nanjing" initiative provided multiple discounts to ticket holders, enhancing the overall visitor experience and driving tourism [11][12]. - The city of Xuzhou reported a 35.5% increase in tourist numbers during the events, with total consumption reaching 980 million yuan, a 24.23% increase year-on-year [12]. Group 3: Innovative Consumer Experiences - The integration of sports events with local tourism and commerce has created new consumer experiences, such as outdoor sports routes in Rizhao that connect various cultural and recreational landmarks [13][14]. - The 2025 Chengdu Rowing Open featured a variety of activities, including kayaking and cultural events, which engaged the audience and enhanced their experience [15][16]. - New initiatives, such as the issuance of 400,000 yuan in dining vouchers in Chengdu, aim to create a more comfortable consumption environment for visitors [16].