车企抢滩“金九银十”销售旺季

Group 1 - The automotive market in China is experiencing a surge in activity during the traditional peak sales months of September and October, with numerous new car launches aimed at attracting consumers [1][3] - Over 20 new car models were launched in the second half of September, covering a price range from 50,000 to 500,000 yuan, with significant sales reported for models like the new Audi A5L Sportback and the new XPeng P7 [1] - A new marketing strategy of "one price nationwide" has been adopted by many automakers, which sets a fixed and transparent sales price, enhancing brand credibility and consumer confidence [1] Group 2 - The "trade-in subsidy" has become a key marketing strategy, with 8.3 million applications for vehicle trade-ins reported as of September 10, indicating strong consumer interest [2] - Local governments are promoting car purchases through various incentives, such as the 560 million yuan subsidy program in Zhengzhou and a 5,000 yuan subsidy for new cars priced over 100,000 yuan in Guangzhou [2] - A new auto consumption loan interest subsidy policy, effective from September, has increased consumer engagement, with over 60% of buyers opting for financing options [2]