网络平台经营者应明示平台内公平竞争规则（法治聚焦）

Core Points - The newly revised Anti-Unfair Competition Law of the People's Republic of China will take effect on October 15, 2025, addressing new challenges in market competition, particularly in the digital economy [3][4] - The law aims to regulate unfair competition behaviors such as false transactions, data rights protection, and platform responsibilities, thereby promoting fair competition and high-quality development [3][4] Group 1: Regulation of Unfair Competition - The law prohibits platform operators from forcing or indirectly forcing platform operators to sell goods below cost, which disrupts market competition [4][5] - It addresses various forms of malicious trading, including false transactions and malicious returns, to protect the legitimate rights of operators [3][4] - The law establishes a system for fair competition review and requires timely reporting of unfair competition behaviors to relevant authorities [4] Group 2: Impact on Market Practices - The law responds to the rise of "involution" competition, which harms the market environment, by including it in the scope of regulation [4][5] - It emphasizes the need for collaboration among administrative agencies, judicial bodies, platforms, and enterprises to create a comprehensive governance system [4] - The law provides stronger legal protection for merchants' reasonable profit margins and legitimate rights, encouraging long-term innovation and healthy competition [5]