用人工智能打开文旅新空间(人民时评)
Ren Min Ri Bao·2025-10-08 22:11

Core Insights - The integration of artificial intelligence (AI) in the cultural tourism industry is driving high-quality development by enhancing service efficiency, innovating product design, and enriching consumer experiences [1][3] Group 1: AI Empowerment in Cultural Tourism - AI is facilitating immersive and interactive experiences in cultural tourism, breaking traditional limitations and accelerating the shift towards smart, personalized, and immersive tourism [1] - Innovative products showcased at the 2025 China Cultural Tourism Industry Expo, such as 360-degree panoramic viewing and AR archaeological blind boxes, highlight the industry's technological advancements [1] Group 2: Digital Integration and Consumer Engagement - The blending of virtual and real experiences through digitalization is creating a "new sensory era" in cultural tourism, offering unique emotional experiences and revitalizing cultural transmission [2] - AI-driven services, like Hangzhou's "Hang Xiao Yi," utilize big data to analyze visitor preferences, enabling personalized recommendations and enhancing visitor engagement, resulting in a 30% increase in secondary consumption [2] Group 3: Personalized Travel Planning - AI acts as a travel concierge, generating detailed travel plans based on user inputs such as time, budget, and interests, transforming tourists from passive observers to active participants [3] - The use of AI in analyzing vast amounts of user data allows for precise market demand forecasting and improved operational efficiency in the tourism industry [3] Group 4: Strategic Vision for Tourism Development - The emphasis on AI in tourism aligns with broader goals of enhancing quality of life, promoting economic growth, and fostering cultural prosperity, as highlighted by national leadership [3]