Core Insights - Chengdu has successfully organized a series of consumption-promoting activities during the holiday season, showcasing local products and cultural experiences, driven by collaboration among various government departments and industry associations [1][14]. Group 1: Open Cooperation - Chengdu's trade associations are leveraging holiday opportunities to create a dual-channel for "going out" and "bringing in," promoting local products internationally while attracting global goods to the city [3]. - The Chengdu Supply Chain Association has established 14 overseas service stations, achieving an average daily cross-border logistics throughput of over 60 tons during the holiday, with a 10% year-on-year increase in overseas sales of local specialties [5]. - A resource matching event in Shanghai connected over 50 foreign trade institutions to promote local products like Sichuan tea and embroidery to European and Southeast Asian markets [5]. Group 2: Cultural Empowerment - Cultural and tourism associations are merging traditional culture with modern consumption, creating engaging new consumption scenarios that allow visitors to experience Chengdu's charm while preserving local culture [7]. - The "Golden Autumn Global Fair" imported carnival attracted over 50,000 visitors in a single day, featuring products from over 20 countries, emphasizing the city's capability to offer global shopping experiences [8]. Group 3: Policy and Market Synergy - Government and market collaboration has led to a variety of consumption activities, with industry associations facilitating participation in themed festivals and exhibitions, transforming policy benefits into market vitality [14]. - The Chengdu Retail Association organized over 100 events, resulting in an 8.6% increase in foot traffic and sales exceeding 1.7 billion yuan in key shopping districts [16]. Group 4: Quality Assurance - Industry associations are enhancing service quality and promoting integrity among businesses, leading to a 10% decrease in complaints and a 98.6% satisfaction rate regarding service and food safety during the holiday [20][22]. - The Chengdu Catering Association initiated a health feedback campaign, resulting in a daily transaction volume of 120,000 pounds of poultry products, with a total transaction value surpassing 13 million yuan [22]. Group 5: Economic Impact - The Chengdu catering sector saw a revenue increase of 19.5%, reaching 1.8 billion yuan, with over 10 million visitors during the holiday, highlighting the city's role as a culinary destination [19]. - Major shopping districts received 40 million visitors, generating 19 billion yuan in sales, marking an 8.5% year-on-year growth [19]. Group 6: Future Outlook - Chengdu aims to continue leveraging the strengths of industry associations to stimulate consumption and enhance its reputation as a cultural tourism city and international consumption center [20].
汇聚行业力量 激发消费活力——成都市行业协会商会开展“庆双节 促消费”活动
Sou Hu Cai Jing·2025-10-08 23:42