“鸡排哥”黄金周流量变“留量”，情绪经济是下一个万亿赛道？

Core Insights - The rise of "Chicken Chop Brother" as a tourism ambassador for Jingdezhen highlights a shift in the tourism industry from hardware competition to emotional economy [1][9] - The National Day holiday saw a significant increase in tourism, with over 330 million trips taken, reflecting a strong recovery in consumer confidence [3][9] - The emotional connection and unique experiences provided by local figures like "Chicken Chop Brother" are becoming key drivers of tourism growth [9][14] Group 1: Impact of "Chicken Chop Brother" - "Chicken Chop Brother" has transformed from a traditional vendor to a cultural icon, attracting visitors not just for food but for the emotional experience [1][5] - His popularity led to a 60% increase in orders for Jingdezhen during the National Day holiday compared to the previous year [7] - The emotional value he provides has turned casual visitors into repeat customers, contributing to a new growth space for local tourism [8][18] Group 2: Emotional Economy in Tourism - The concept of emotional value is becoming a critical factor in tourism decision-making, as consumers seek emotional connections during their travels [14][21] - Similar cases, such as the popularity of Zibo barbecue and Harbin Ice Festival, demonstrate how emotional experiences can drive significant economic growth in tourism [9][12] - Social media plays a crucial role in amplifying emotional value, with platforms like Douyin and Xiaohongshu facilitating the rapid spread of engaging content [14][15][17] Group 3: Future of Tourism - Experts predict that the future of tourism will focus on emotional experiences, with destinations that understand and meet emotional needs likely to dominate the market [21] - The success of "Chicken Chop Brother" illustrates the market's demand for authenticity and genuine emotional engagement over traditional marketing strategies [17][21] - The emotional consumption market is projected to grow significantly, indicating a shift in how tourism experiences are valued [14][15]